Mission Statement Our mission is to be the premier marketing partner for progressive hotels across Ireland. We are dedicated to innovating and developing new strategies that enhance profitability and add significant value to our partners and their unique brands.
Brand Philosophy Our philosophy centers on showcasing exceptional Irish hotels that prioritize quality and service. We cultivate a collaborative environment where our dedicated professionals and partner hotels share a vision, facilitating the successful development of each unique brand.
Brand Strategy Select Hotels stands out in the market as a strategic marketing consortium. We actively promote each partner hotel's brand to diverse segments, including domestic and international, leisure, and corporate markets, emphasizing the benefits of choosing well-supported properties. We offer our partners the flexibility to select which market segment programmes they wish to participate in, ensuring customised marketing efforts that align with their specific goals.
Distinctive Properties Each hotel in our network maintains its unique identity, characterized by distinctive style and character, while upholding high standards of service, facilities, and accommodation. This guarantees a personalised guest experience underpinned by uncompromising quality.
Benefits of Partnership with Select Hotels:
- Comprehensive Marketing Services: We offer extensive sales, marketing, and representation services, enhancing the visibility and reach of our partner hotels.
- Flexible Market Segmentation: Hotels can opt into market segment programs that match their specific marketing needs, allowing for a targeted approach that maximizes exposure and profitability.
- Individual Brand Promotion: We are committed to marketing each hotel’s unique brand, amplifying their presence both individually and as part of our broader marketing efforts.
- Access to Professional Expertise: As part of Cronin’s Travel Group, Select Hotels leverages economies of scale, offering a dedicated, professional team that supports each hotel’s marketing initiatives.
- Targeted Sales Initiatives: We identify and exploit sales opportunities that individual hotels may find challenging to pursue independently.
- Enhanced Trade Relationships: Our extensive promotion at workshops and travel shows, plus membership in ETOA, makes us a well-known entity in the travel trade.
- Central Reservations System: We provide a central booking service for the travel trade, increasing business for individual properties, especially with ad-hoc groups.
- Cost-effective Marketing Solutions: Our approach offers the most economically advantageous marketing solutions for hotels.
- Exclusive Tour Packaging: We design unique tour packages that include transportation, detailed itineraries, and bookings for hotels and activities.
- Invaluable Industry Insight: Our network of top hoteliers, sales and marketing managers, and revenue managers share their expertise, enhancing the capabilities of the entire group.
- Competitive Marketing Tools: The Select brand equips hotels with marketing tools and infrastructure comparable to larger competitors.
- Active International Representation: We offer participation in overseas marketing at costs that are not prohibitive, including a presence at trade fairs and consumer shows.
- Strategic Brand Representation: Hotels represented under the Select Hotels of Ireland brand are strategically located across the country, ensuring optimal geographical coverage.
